Musings on an exciting gold market ...
- Ian Chard
- Apr 25
- 6 min read
As gold continues its meteoric rise in 2025, touching $3,500 before settling between $3,294-3,395 per ounce, the precious metals market finds itself at a crucial inflection point.

With an impressive 26% gain year-to-date, the yellow metal's trajectory has captured the attention of major financial institutions, with JPMorgan joining the "$4,000 gold club" and Deutsche Bank establishing a near-term target of $3,350.
While recent days have seen volatile price action, including a notable "waterfall" selloff on April 22-23, underlying fundamentals remain robust. Strong Asian physical demand persists even at elevated price levels, complemented by sustained central bank buying activity that continues to reshape the traditional East-West demand dynamics.
As these powerful forces converge, let's examine the key factors driving the precious metals market through three critical lenses: price action and trading levels, institutional positioning and forecasts, and the evolving physical market landscape.
Price Action and Trading Levels: Gold Consolidates After Historic Peak
Gold’s recent trading behavior reflects a natural period of consolidation following unprecedented highs. After a dramatic surge to $3,500 per ounce, prices have oscillated between $3,294 and $3,395

A tight range that speaks to the market's search for equilibrium.
Despite the turbulence, gold remains up an impressive 26% year-to-date, underscoring both its strength and the volatility that accompanies such elevated levels.
The end of April brought a sharp reminder of this volatility.
Between April 22–23, gold experienced a “waterfall” selloff—an abrupt, steep decline that tested the resilience of recent gains. Yet, even as selling pressure mounted, gold managed to maintain altitude above key support zones.
Technical Signals
Clear technical levels have emerged amid the recent volatility.
Deutsche Bank has identified $3,200 per ounce as a pivotal support zone, while maintaining a near-term price target of $3,350. This suggests a market currently engaged in "price discovery" an essential phase where buyers and sellers recalibrate after a strong directional move.
Meanwhile, institutional sentiment remains firmly constructive.
Major players such as JPMorgan have publicly joined the “$4,000 gold club,” projecting continued upside despite the interim pullback. Their confidence points to a belief that gold’s larger structural drivers remain intact, even as short-term sentiment wavers.
A Healthy Pause
Periods of consolidation following major advances are not only expected, they are often necessary. This pattern has repeated throughout gold’s history: after rapid gains, the market cools, new support layers form, and momentum rebuilds.
The current phase appears technically healthy.
The market’s ability to defend the $3,200 level (even under notable selling pressure) signals underlying strength in the current structure. It also relieves overbought conditions, setting the stage for the next major move.
Whether the next leg higher materializes immediately or after further rangebound trading, the resilience shown thus far keeps gold’s long-term bullish narrative intact.
Institutional Gravity: Why Big Banks Are Betting on Gold
In recent months, some of the world’s most influential financial institutions have begun recalibrating their outlook on gold, and the shift is not subtle.
Deutsche Bank has set a near-term target of $3,350 per ounce, with analysts suggesting a robust floor has formed around $3,200. That confidence isn't emerging from speculative froth.
It follows a striking 26% year-to-date price climb, grounded in fundamental drivers rather than hype.
JPMorgan’s entrance into the so-called “$4,000 gold club” adds further mass to this institutional alignment. Taken together, these moves suggest something more than short-term positioning.
They signal a structural rethink in how gold is perceived at the highest levels of finance.
A Convergence of Conviction
What makes this moment remarkable isn’t just the elevated price targets, but the consistency of conviction. Deutsche Bank’s assertion of a hard floor (suggesting limited downside risk) is mirrored across desks at Goldman Sachs, UBS, and Bank of America.
The message: even with volatility, gold is no longer viewed as a fragile safe haven. It's behaving more like a core asset class with technical and macroeconomic scaffolding to match.
That scaffolding includes persistent central bank accumulation and insatiable Eastern demand. The two forces reshaping the traditional flows of the global gold market.
In this context, bullish forecasts are not the outliers, they’re the new baseline.
Volatility Without Vulnerability
Late April’s sharp selloff, a moment some described as a “waterfall event” might have rattled nerves in previous cycles.

But this time, institutional sentiment barely flinched. Instead of retreat, the correction was framed as a recalibration.
A chance to re-enter.
A dip worth buying.
What’s emerging isn’t just a bullish thesis but a redefinition of risk. The alignment of institutional forecasts with real-world physical demand and geopolitical hedging has created a feedback loop.
Fundamentals are no longer fighting speculative pressure instead they are reinforcing each other.
And in the eyes of Wall Street, that makes gold not just resilient, but structurally revalued.
The Eastward Drift of Gold’s Centre of Gravity
For decades, Western institutions steered the narrative and pricing of gold. But today, the metal flows east.

In Shanghai, demand holds firm even as prices hover above $3,000 an ounce. Gold remains more than an investment there.
It’s heritage.
A store of value.
A signal of stability in a turbulent world.
Chinese retail buyers are not flinching. Instead, they’re reinforcing a deeper cultural instinct, one that treats gold not as a speculative asset, but as a form of intergenerational capital.
This isn't a seasonal trend in my view.
Central Banks: Quietly Redrawing the Map
While retail demand surges in the East, a different kind of buyer is reshaping the global supply-demand equation: the official sector.
Central banks, particularly in emerging markets, are building up reserves with quiet aggression. Their buying is not reactive; it's strategic part of a long arc away from overdependence on the dollar. They are not exactly swing traders so expect them to hold onto their assets for the long term.
When these two forces (retail conviction and reserve accumulation) move in tandem, they create something potent: a reliable floor for physical prices.
This alliance has shifted the gravitational centre of the gold market.
Price discovery, once the domain of London or New York, increasingly passes through vaults in Hong Kong, Singapore, and Shanghai.
Resilience as Strategy
Western investment flows still matter, but they behave differently.
They come and go with risk cycles, inflation data, and Fed minutes. Eastern buyers, by contrast, lean in when prices dip. They treat weakness as opportunity, not retreat.
This difference isn’t subtle, it’s market-defining.
It means corrections are shorter, floors are firmer, and volatility increasingly finds a counterweight in Asia’s strategic patience.
What once destabilised the market now meets a force of quiet resilience.
Currency Wars, Digital Shields
Markets rarely move on merit alone.
The current interplay between US-China trade relations and currency movement is a reminder: geopolitics still sets the tempo.
While talks between the two giants flicker with tentative optimism, uncertainty remains the rule, not the exception.
Investors know this. They act accordingly.
Bitcoin’s Climb and the Flight to Digital Shelter
In the shadow of traditional volatility, Bitcoin has surged to $94,409.
Investors seeking alternatives to traditional safe havens are turning digital.
Not because gold has lost its luster, but because the market is demanding optionality.
Digital assets now sit at the table once reserved for gold and treasuries.
They offer speed, autonomy, and most importantly a hedge that doesn’t dance to the same economic rhythms.
The result?
A multi-front diversification strategy. One where metal and code compete to absorb uncertainty.
New Patterns in Old Markets
Historically, a strong dollar has meant weaker commodities.
But that tidy inverse is losing its grip. Digital assets are rewriting the logic.
And trade wars, once bilateral tensions, now ripple through an ecosystem of interlinked capital flows, data dependencies, and alternative instruments.
Markets no longer pivot on one axis.
They respond to layered signals: trade friction, blockchain speculation, sovereign policy, retail behaviour.
In this world, clean causality is a myth.
We’re dealing with a complex choreography, not a sequence.
The lesson?
Understand correlation but watch for where it breaks. That’s where the future is forming.
Final Thoughts....
The gold market continues to demonstrate remarkable resilience in 2025, with prices maintaining a strong trading range between $3,294-3,395/oz despite recent volatility.
The 26% year-to-date gain reflects robust underlying fundamentals, particularly driven by sustained Eastern demand and central bank purchasing activity.
Institutional forecasts remain decisively bullish, with Deutsche Bank's $3,350 target and JPMorgan joining other major institutions in the "$4,000 gold club," suggesting significant upside potential while identifying a solid floor around $3,200/oz.

The physical market dynamics continue to underscore a pivotal shift from West to East, with Chinese demand leading Asian market strength.
This structural transformation, coupled with persistent central bank buying, provides crucial support for current price levels.
External factors, including ongoing US-China trade tensions and currency movements with EUR/USD at 1.13581, continue to influence short-term price action while reinforcing gold's role as a strategic asset.
The convergence of these factors - strong institutional positioning, robust physical demand, and supportive market drivers - points to a sustained bullish trajectory for precious metals, even as markets navigate through periods of consolidation.
As the monetary landscape evolves and geopolitical uncertainties persist, gold's fundamental outlook remains compelling for both institutional and retail investors.
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